MICHAEL KORS, NEW YORK, NY

KORS STYLE - Head-to-toe online shopping experience. - Summer 2017

visit: https://www.michaelkors.com/trend/kors-style/_/N-n1lcq

ROLES: Graphic Design, Web Development, Video Campaign Concept Development.

ART DIRECTION: Michael Chilton & Mikael Kangas CREATIVE DIRCTION: Ryan Jones.


 

SUMMER OF LOVE - Summer 2017 Seasonal Campaign Video

I rough-cut together found footage to define the treatments/mood/feel of the Trans/Summer 2017 Seasonal Campaign Video. Final Asset Below:

 

KORS STYLE - PRODUCT LANDING PAGE

I deigned the entire identity of Kors Style including the "KORS STYLE" Lockup, a product landing page with content in the grid storytelling elements, as well as product display page content stories.

 

KORS STYLE - PRODUCT DISPLAY PAGE

I created full width banner style content stories that further immerse the audience in the story telling aspects of the campaign.

 

KORS STYLE - PRODUCT DISPLAY PAGE 360 OUTFIT VIDEO THUMB

I rough cut initial assets and defined edit treatment for the thumbnails. Final Asset Below: