Forms of Documentation.
LOGAN MECKLEY //// BLUNT & UPFRONT
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REVLON INC – CND // YES I DO BRIDAL 2019

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YES I DO COLLECTION - BRIDAL 2019

LOCATION: NEW YORK, NY

ROLES: Video Art Director, Associate Director, Digital/Social Designer.


VIDEO ART DIRECTION

A CND Brand first the Yes I Do Bridal 2019 Collection introduces a new range of soft, milky neutral shades that intertwines the beauty of classic bridal sophistication with the fresh feeling of young romance. We wanted to create a fresh take for an ancient tradition and give this wedding season an edge. My Task was to create a collection video that would represent both the soft elegance of sacred matrimony and the fleeting feeling of wild youth. The collection video lives on the CND brand website as well as all of our social channels.


SOCIAL DESIGN/STRATEGY

We all know by now that Social Media rules the advertising world; When creating the collection video I made sure we used cameras with a high resolution & frame rate as to then have the most leverage in post production, thus allowing us to create fun social social moments.

 

 

DIGITAL DESIGN

In addition to Social Content I was also tasked with creating Social Headers and Heros.

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