PRISMATIC - SUMMER 2019
LOCATION: NEW YORK, NY
ROLES: Video Art Director, Associate Director, Digital/Social Designer.
VIDEO ART DIRECTION
The CND Prismatic Summer 2019 Collection introduces a new range of vibrant, bold, & urban shades that cut through the noise of the city and make a statement. Mashing together street art with more refined architectural line and block work, the Prismatic Collection offers a diverse palette of simplicity and design. My Task was to create a collection video that would join refreshing simplicity with the complexities of the streets . The collection video lives on the CND brand website as well as all of our social channels.
We all know by now that Social Media rules the advertising world; When creating the collection video I made sure we used cameras with a high resolution & frame rate as to then have the most leverage in post production, thus allowing us to create fun social social moments.