SWEET ESCAPE - SPRING 2019
LOCATION: NEW YORK, NY
ROLES: Video Art Director, Associate Director, Digital/Social Designer.
VIDEO ART DIRECTION
The CND Sweet Escape Spring 2019 Collection introduces a new range of soothing & subtle shades with a hint of energy to awaken the senses. We wanted to create high contrast shades to create a dynamic pairing, these shades are beautiful and can be worn alone. My Task was to create a collection video that would represent both the soothing & subtle feelings of a new spring & the rising energy of the warming season. The collection video lives on the CND brand website as well as all of our social channels.
SOCIAL DESIGN/STRATEGY
We all know by now that Social Media rules the advertising world; When creating the collection video I made sure we used cameras with a high resolution & frame rate as to then have the most leverage in post production, thus allowing us to create fun social social moments.
