WILD EARTH- FALL 2018
LOCATION: NEW YORK, NY
ROLES: Video Art Director, Associate Director, Digital/Social Designer.
VIDEO ART DIRECTION
The CND Wild Earth Fall 2018 Collection introduces a new range of rich, earthy colors that explores the beauty of nature by reconnecting with the wilderness by trusting our natural instincts. We wanted to create a fall season inspired by rich landscapes, swirling oceans of deep color & rolling hills. My Task was to create a collection video that would represent the wilderness. The collection video lives on the CND brand website as well as all of our social channels.
SOCIAL DESIGN/STRATEGY
We all know by now that Social Media rules the advertising world; When creating the collection video I made sure we used cameras with a high resolution & frame rate as to then have the most leverage in post production, thus allowing us to create fun social social moments.
