NIGHT MOVES - Holiday Collection
LOCATION: NEW YORK, NY
ROLES: Art Director
VIDEO ART DIRECTION
The CND Night Moves Holiday 2018 Collection introduces a new range of futuristic, opulent shades that fuse the contemporary with a sense of virtual reality. My Task was to create a collection video that would represent the holiday seasons experimental livelihood. The collection video lives on the CND brand website as well as all of our social channels.
SOCIAL DESIGN/STRATEGY
We all know by now that Social Media rules the advertising world; When creating the collection video I made sure we used cameras with a high resolution & frame rate as to then have the most leverage in post production, thus allowing us to create fun social social moments.
